Improving Fund Raising Through Effective Solicitation

Author

Callie Caroline Tucker, Fontbonne College

Year of Award

1987

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

Volunteers, Sales, Solicitation, Nonprofits, Raising Money

Abstract

Volunteers help plan and undertake nearly every fund raising activity, whether it is a bake sale or a black tie affair, a $100,000 annual fund drive or a multi-million dollar capital campaign. Volunteers may be our best allies and most effective gift generators; they may be a terrible headache and a dreadful disappointment, or they may be, and often are, a mixture of all these qualities. Companies may love their volunteers, they may hate them, but they cannot succeed without them, especially if they expect to conduct a major, fund raising campaign. Therefore volunteers must be taught the tricks of the trade for solicitation in today's society.

In my thesis I will first explain the process of solicitation in nonprofit organizations and then began to explain the methods of improving solicitation. I will stress the importance of "thank you" the magic word and follow with my conclusion.

Document Type

Restricted Thesis

Recommended Citation

Tucker, Callie Caroline, "Improving Fund Raising Through Effective Solicitation" (1987). All Theses, Dissertations, and Capstone Projects. 657.
https://griffinshare.fontbonne.edu/all-etds/657