All Theses, Dissertations, and Capstone Projects

Year of Award

1995

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

Cable Television Act, Technology, Television Industry, Media, Broadcast Television, Original Programing

Abstract

From its humble beginnings in the hills of Pennsylvania and Oregon, cable television has been on a sometimes rocky forty-five-year ascendancy, transforming the media landscape and permanently altering the way Americans watch television. It has grown from a reception-only medium to an original programming source, giving the country an ever increasing number of programming choices. It has also become a big business, reaching more than 60 percent of U. s. homes and compiling revenue that approaches $24 billing a year.

Document Type

Restricted Thesis

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Rights Statement

In Copyright