All Theses, Dissertations, and Capstone Projects
Year of Award
1987
Degree
Master of Business Administration (MBA)
College
College of Business & Professional Studies
Degree Program
Business
Department
Business Administration
Keywords
Product Testing, Innovation, Marketing, Promotion, Pharmeceuticals
Abstract
New products are recognized as the lifeblood of just about every business. The story of most successful products is a history of their passing through certain recognizable stages.
On the following pages one industry, the ethical pharmaceutical industry, will be the focus of the thesis. Historically, the most important characteristics of any prescription drug product were its efficacy and safety. In the 1980's, a third equally important dimension has been added, the economic value of each product.
Document Type
Restricted Thesis
Recommended Citation
Pettyjohn, Raymond J., "Analysis of Marketing Influences for New Product Introductions" (1987). All Theses, Dissertations, and Capstone Projects. 638.
https://griffinshare.fontbonne.edu/all-etds/638
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