Tactics Employed by the American Textile Industry to Counter Foreign Competition

Author

Kalu Kalu Onuma Jr., Fontbonne College

Year of Award

1987

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

Fabric, Yarn, Domestic industry, Competition

Abstract

Is the American Textile Industry ever going to survive the intense foreign competition? Should we believe the tactics employed by the American Textile Industry to counter the competition and the governments response to such an intensive competition is going to keep the industry alive?

The United States Textile Industry has, over the last 20 years, been transformed from a small scale, unintegrated, predominately family-owned industry producing standardized fabrics and yarns in the Northeast to a large scale, more concentrated, capital intensive, technically advanced and internationally competitive industry located primarily in the Southeast. Pressure for this transformation came from a variety of sources. Primary among them was competition from foreign low-cost producers, initially of cotton textile products and later of man-made textile products.

The other major source of pressure came from internal competition by domestic producers intent on introducing structural reforms and technical changes.The industry's response to this foreign and domestic pressure took form of both political and economic measures.

I am going to explore the industry's response to the foreign pressures and evaluate their effectiveness. Based on my analysis of the industry's response to the foreign competition, I will try to draw a conclusion on the future and survival of the industry.

Document Type

Restricted Thesis

Recommended Citation

Onuma, Kalu Kalu Jr., "Tactics Employed by the American Textile Industry to Counter Foreign Competition" (1987). All Theses, Dissertations, and Capstone Projects. 596.
https://griffinshare.fontbonne.edu/all-etds/596