Year of Award
Master of Business Administration (MBA)
College of Business & Professional Studies
Production, Operations, Strategy, Infrastructure, Modernization, Automation
Consider the following profile - aging product lines, high production costs, global competition based on lower costs and higher quality, and over burdened and unmanageable operations. Many manufacturing companies fit this profile today. Due to intense business conditions, these companies are facing pressure to modernize and automate, usually without analyzing the business, the product, the operational process, and the organization.
The results can be an automated disaster. Simplifying the product, the process, and the organization is the first and optimum step in avoiding an automation disaster and in achieving a competitive advantage.
Manufacturing strategy is the plan for improving the internal operations and capabilities of manufacturing companies. Better products must be produced in less time at lower costs. With advancing technology, companies must be so flexible as to rapidly produce new products to compete in the dynamic global market. The US decline in manufacturing leadership marks manufacturing strategy as a critical, yet neglected, element of corporate strategy.
The objective of this thesis is to present techniques in manufacturing strategy and the advantages by which manufacturing companies can improve their market position.
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Ernst, Raymond G., "The Techniques and Advantages of Manufacturing Strategy Planning" (1988). All Theses, Dissertations, and Capstone Projects. 563.
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