Strategies for the Marketing of Sophisticated Medical Equipment to the Hospital Market

Author

Frederick Gilmore Freiberg, Fontbonne College

Year of Award

1989

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

Insurance, capital, administrators, DRG, health care, medicare

Abstract

Today's hospital health care environment is a very complex one. Many changes, both internal and external, have occurred in recent years that have changed the shape and scope of our hospital health care delivery system.

In years past, hospitals almost had "blank check" privileges with regard to reimbursement for services for both the Medicare and privately insured patients. What the "blank check" reimbursement system led to, ultimately, was a skyrocketing of health care costs and consequent government intervention to bring them down. The government responded to public pressure to reduce health care costs by putting in place criteria for reimbursement for all patients covered by Medicare - the government funded DRG Reimbursement System.

Given the financial constraints put in place by the government DRG Reimbursement System, hospital administrators are beside themselves as to how they can effectively deal with today's health care system and run their hospitals effectively. As a manufacturer of health care instrumentation, it is critical for me to more fully understand the directions hospital administrators and CFO's are taking both today and in the future to guide their institutions to being better able to successfully operate.

Document Type

Restricted Thesis

Recommended Citation

Freiberg, Frederick Gilmore, "Strategies for the Marketing of Sophisticated Medical Equipment to the Hospital Market" (1989). All Theses, Dissertations, and Capstone Projects. 491.
https://griffinshare.fontbonne.edu/all-etds/491