All Theses, Dissertations, and Capstone Projects

Year of Award

1991

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

marketing, consumer, brand, recognition, packaging

Abstract

Numerous companies fail or lose money every year for various reasons. Management of corporations are often one of those reasons. Many fail to understand the need to psychologically convey a favorable attitude toward their product through selected promotional mediums.

The purpose of this paper is to review research methods used to develop graphic package design. As one of many promotional mediums, the package, acts to psychologically transfer favorable or unfavorable attitudes to the consumer regarding the product. The proper way of doing this is developed through research.

Document Type

Restricted Thesis

Creative Commons License

Creative Commons Attribution-No Derivative Works 4.0 License
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