All Theses, Dissertations, and Capstone Projects
Year of Award
1991
Degree
Master of Business Administration (MBA)
College
College of Business & Professional Studies
Degree Program
Business
Department
Business Administration
Keywords
marketing, consumer, brand, recognition, packaging
Abstract
Numerous companies fail or lose money every year for various reasons. Management of corporations are often one of those reasons. Many fail to understand the need to psychologically convey a favorable attitude toward their product through selected promotional mediums.
The purpose of this paper is to review research methods used to develop graphic package design. As one of many promotional mediums, the package, acts to psychologically transfer favorable or unfavorable attitudes to the consumer regarding the product. The proper way of doing this is developed through research.
Document Type
Restricted Thesis
Recommended Citation
Ahorn, Michael, "An Analysis of Package Design Research and its Infulence on Buyer Behavior" (1991). All Theses, Dissertations, and Capstone Projects. 425.
https://griffinshare.fontbonne.edu/all-etds/425
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