All Theses, Dissertations, and Capstone Projects

Year of Award



Master of Business Administration (MBA)


College of Business & Professional Studies

Degree Program



Business Administration


growth, market, competition, innovation, distribution, development


New product development can be viewed as one ' of the most critical determinants in the long term survival of an organization. As many firms come to realize the importance of new product development, they move quickly to enter the market with a new product.

The danger lies in that organizations neglect to conduct sufficient research of the external and internal environment prior to introducing the new product. This results in a product with a very short lifecycle that does not meet customer needs, and which wastes corporate resources.

The importance of keen market and customer knowledge cannot be overemphasized as the foundation for new product development. In addition, an establishment of an internal structure will play a major role in the success of the new product program. Proper preparation for the new product effort is required for the organization’s investment to pay off.

Document Type

Restricted Thesis


Available to Fontbonne users only. Please log in with your id + password.

Free My Thesis

If you are the author of this work and would like to make it openly accessible to all, please click the button above.



Rights Statement

In Copyright