All Theses, Dissertations, and Capstone Projects

Year of Award

1989

Degree

Master of Business Administration (MBA)

College

College of Arts & Sciences

Degree Program

Business

Department

Business Administration

Keywords

shoes, sales, sneaker, Nike, Reebok, Adidas, canvas, aerobic, walking, cross training

Abstract

The topic in which the thesis is based upon ¡s the Retail Marketing of Athletic Footwear in the United States.

The thesis will research the different athletic footwear brands in accordance to style, price, market share, and their specific function.

There are several major manufacturers of athletic footwear. These manufacturers will be discussed based upon their retail marketing abilities throughout the United States. In accordance to the industry, depending upon advertisement, that makes all the difference of whether or not a particular brand will have a tremendous impact on the consumer. In other words whether or not the item will have high sales volume.

Advertising plays a major role In the marketing of the footwear. Depending upon advertisement, this could either "make" or "break" a company.

The athletic footwear industry is very competitive. The choice of deciding what type of athletic shoe is needed or wanted, is becoming a major purchase decision. There are hundreds of styles of athletic shoes on the market today to choose from.

Document Type

Restricted Thesis

Creative Commons License

Creative Commons Attribution-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.

Restricted

Available to Fontbonne users only. Please log in with your id + password.

Free My Thesis

If you are the author of this work and would like to make it openly accessible to all, please click the button above.

Share

COinS