Year of Award
Master of Business Administration (MBA)
College of Business & Professional Studies
global, strategy, sales, export, import, multidomestic
The purpose of this thesis project is to investigate how American small manufacturing firms can take advantage of export opportunities presented by the union of the twelve nations of the European Community. The paper defines the European Community in specific terms. The paper also defines the major issues in the European Community that might affect small business exporting there. The paper gives reasons why a firm might want to export to the European Community, and explains the benefits of doing so.
The writer explains the benefits and pitfalls of multidomestic and global marketing strategies. The reader is given the various methods of entry into the European market, those being joint ventures, licensing agreements, and direct investment. The reader is also informed as to where to find sources of outside help in marketing to the European Community.
Creative Commons License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.
Szabolcsky, Robert J., "Opportunities and Challenges for Small American Businesses Marketing to the European Community After 1992" (1991). All Theses, Dissertations, and Capstone Projects. 375.
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