All Theses, Dissertations, and Capstone Projects

Year of Award

1991

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business

Department

Business Administration

Keywords

global, strategy, sales, export, import, multidomestic

Abstract

The purpose of this thesis project is to investigate how American small manufacturing firms can take advantage of export opportunities presented by the union of the twelve nations of the European Community. The paper defines the European Community in specific terms. The paper also defines the major issues in the European Community that might affect small business exporting there. The paper gives reasons why a firm might want to export to the European Community, and explains the benefits of doing so.

The writer explains the benefits and pitfalls of multidomestic and global marketing strategies. The reader is given the various methods of entry into the European market, those being joint ventures, licensing agreements, and direct investment. The reader is also informed as to where to find sources of outside help in marketing to the European Community.

Document Type

Restricted Thesis

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