Theses, Dissertations, and Capstone Projects

Year of Award

1992

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business Administration

Department

Business Administration

Keywords

feminist, marketing, equality

Abstract

I am a woman and I used to work in advertising company in Thailand. I believe that women today have a larger role in the society not only in Thailand, but also in America. This is the starting point of my interest in the study of the role of women in America. What is the image of women in American advertising? I divided my thesis research into two parts.

The first part of my research was to study about women’s role in America society. I began to study the background of American women in history, the development of women’s role in the past century, the changing role of women in American society today and the impact of the women’s movement on women’s role in American society.

The second part was continue to study about the women in American advertising. What is previous image of women in America advertising? How are women perceived advertising and what are the image of women in advertising today?

Comments

Advertisements were included as black and white photocopies in the original document. Scan quality is the best available.

Document Type

Restricted Thesis

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