All Theses, Dissertations, and Capstone Projects

Year of Award



Master of Business Administration (MBA)


College of Business & Professional Studies

Degree Program

Business Administration


Business Administration


computer, software, marketing, profit, technology


Managing business information for sales representatives via personal computers has become the latest concept for sales enhancement. The computer revolution has entered a new era by providing the most innovative and successful applications of computers that do the job, by fully integrating the capabilities of computers with the sales effort.

Technological advances have made computers faster, cheaper, and more powerful. Now we have the opportunity to learn more about the capabilities of these new information technologies and get a better sense of some of the more sophisticated ways they can be used.

While companies are looking for ways to increase profit and minimize cost, managing business information via personal computers is proving to be the happy medium.

Document Type

Restricted Thesis

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


Available to Fontbonne users only. Please log in with your id + password.

Free My Thesis

If you are the author of this work and would like to make it openly accessible to all, please click the button above.