Year of Award
Master of Business Administration (MBA)
College of Business & Professional Studies
meetings, attendees, conference, industry, business
Meetings have been a part of people's lives since earliest recorded history. Many meetings, from large association conventions to small corporate board meetings, are planned by busy executives who have numerous other responsibilities. They seldom understand the magnitude of the job, even for planning the smallest meeting, and the results usually reflect their lack of knowledge. For their meetings to be successful, planners need the assistance that comes from forming close and mutually beneficial relationships with the staff at hotels, resorts, conference centers, and convention centers.
This thesis is organized in a way that analyzes the development of the convention industry in the 1900s and indicates the latest convention industry development in Taiwan—the fourteenth largest country, economically speaking. The convention industry is a new business in Taiwan, and the author believes that Taiwan has the potential to cultivate it.
Chapter One discusses the meeting planning profession and its development. Chapter Two details the various types of meetings. Chapter Three introduces the meeting industry. Chapter Four analyzes marketing in the convention industry. Chapters Five and Six analyze the advantages of the convention industry in Taiwan.
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Lin, Wan-shu, "Marketing in the Convention Industry" (1993). Theses, Dissertations, and Capstone Projects. 286.
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