Marketing for the Non-Profit Welfare Organization in Hong Kong

Author

Ying-Chee Yiu, Fontbonne College

Year of Award

1994

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business Administration

Department

Business Administration

Keywords

lands, profits, relief

Abstract

Many people believe that non-profit firms, unsullied by consideration of profitability, provide needed social services in a trustworthy and efficient fashion. Others deride non-profit firms, believing that without a profit motive there is little incentive either to produce services in an efficient manner or to accommodate the desires of consumers. I believe that a non-profit welfare organization is similar to a profit firm and government structure in the following ways: in the markets for skilled labor, sales, and reduced cost service. Recently, many people have studied the non-profit organization. I applied economic and political theories to analyze the marketing of the non-profit organization. In the past twenty years, the Hong Kong Government set up a subvention system for the non-profit agencies to assist the Social Welfare Department. What is the relationship between the Hong Kong Government and the non-profit agencies? Are the non-subvented agencies free to create their own marketing? Chapter three will focus on marketing strategy. In the non-profit sector, marketing is similar to business. Marketing strategy is found to be an important determinant of performance for non-profit and profit firms. Although this strategy may be regarded as fixed in the short run, in the long run it is determined by the inherent advantages of the non-profit, for-profit, and government forms. Social change can affect people's living conditions and economic structure. Hong Kong faces 1997's sovereignty change and redeveloped urban manpower. Those problems will affect non-profit welfare organizational marketing structures. The author also discusses how social change impacts the marketing of non-profit welfare organizations in chapter four. Social welfare is a part of governmental policy. It provides services to people and solves many of their problems. Many governments work with non-profit organizations to provide services. Hong Kong is one of them. In this structure, the author analyses how the nonprofit welfare organization distributes its service.

Comments

Photo reproductions are best possible.

Document Type

Restricted Thesis

Recommended Citation

Yiu, Ying-Chee, "Marketing for the Non-Profit Welfare Organization in Hong Kong" (1994). All Theses, Dissertations, and Capstone Projects. 220.
https://griffinshare.fontbonne.edu/all-etds/220