Theses, Dissertations, and Capstone Projects

Year of Award



Master of Business Administration (MBA)


College of Business & Professional Studies

Degree Program

Business Administration


Business Administration


cable, network, broadcast, superhighway


As the debate heats up over how to build the Information Superhighway, media industries, such as phone companies, cable television operators, computer makers, consumer electronics makers, movie studios, and video game companies, are preparing for the next generation. Cable TV operators are forming alliances with telephone companies and computer makers to develop interactive cable TV services, such as video-on-demand and interactive TV shopping services. Video game companies are developing much more powerful game machines with consumer electronics makers and computer makers. Also video game companies are working jointly with cable TV operators to develop on-line game services. Computer makers are interested in not only computers but also communications devices recently, so they are forming alliances with telephone companies. If these projects succeed, we may be able to get a lot of new services. Through a huge interactive digital network, we may be able to watch any videos whenever we want. Moreover, on-line TV shopping services, on-line financial services, interactive video game services, and video phone services will also be available. "Multimedia" is defined as a type of computer application that can combine text, graphics, full-motion video, and sound into an integrated package. In the future, the most of data, such as TV programs, movies, computer softwares, video game softwares, and telephone data, will be standardized to this kind of digital format. Multimedia technology is the key component to predict the future of media businesses and home information systems. My thesis will be divided into three parts. First, I will present a definition of multimedia technology. Second, I will explore recent movements of media industries. Finally, I will discuss effect of such movements on home information systems.

Document Type

Restricted Thesis

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