Implementing and Maintaining a Diversity Program in Corporate America

Author

Bobette Gipson Luckett, Fontbonne College

Year of Award

1995

Degree

Master of Business Administration (MBA)

College

College of Business & Professional Studies

Degree Program

Business Administration

Department

Business Administration

Keywords

ADA, minorities, minority workers, women, Human Resources

Abstract

Diversity is a term we see in various publications. Diversity is not just recognizing the differences between people, but diversity is embracing and working with those differences. There are several reasons why people think companies should implement a diversity program. The most important reason is a business reason. The physical characteristics of the work force have been evolving for years. A large percentage of new workers will be minorities or women. A competitive corporation not only must attract the best and brightest of all workers, it must retain those associates. Human resource professionals suggest 3 to 5 percent are diversifying their work forces effectively. This leads us to believe there is an untapped market when it comes to diversity. Most work forces are diverse. The issue is for those corporations to implement a diversity program. Management must look at ways to help the existing work force appreciate and capitalize on its differences. Diversity programs are difficult to implement and even more difficult to maintain. Maintaining a program will require the commitment of each successive CEO as well as all of its workers. The corporation committed to diversity will have the greatest success and appeal to the broadest population.

Document Type

Restricted Thesis

Recommended Citation

Luckett, Bobette Gipson, "Implementing and Maintaining a Diversity Program in Corporate America" (1995). All Theses, Dissertations, and Capstone Projects. 192.
https://griffinshare.fontbonne.edu/all-etds/192