All Theses, Dissertations, and Capstone Projects
Year of Award
Master of Business Administration (MBA)
College of Business & Professional Studies
Product Life Cycle, Matrix Analysis, Mangement, Technology, Computers, Tire Cord, Durable Technology, Competition
Technology has become and, will continue to be, a very important contributor to the success of businesses in the 1980s. Historically, however, the management of technology has been overlooked during the corporate strategic planning process.
Companies have placed substantial emphasis on such familiar business functions as marketing, finance, and sales, but have continued to disregard the contribution of the firm's technological capabilities to marketing/product development and, more importantly, to the overall success of the organization.
Still, renewing management's commitment to technology, and monitoring the firm's technology management process, can produce significant benefits in the form of increased profitability and efficiency.
Monitoring the technology management process, requires techniques such as Product Life Cycle Analysis and Product Matrix Analysis (used to evaluate market/product strategies) to be tailored and utilized by technology managers on a continuous basis.
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Johnson, John W., "Initiating Technological Management Strategies to Support Marketing/Product Development" (1985). All Theses, Dissertations, and Capstone Projects. 613.
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