All Theses, Dissertations, and Capstone Projects
Year of Award
1985
Degree
Master of Business Administration (MBA)
College
College of Business & Professional Studies
Degree Program
Business
Department
Business Administration
Keywords
Product Life Cycle, Matrix Analysis, Mangement, Technology, Computers, Tire Cord, Durable Technology, Competition
Abstract
Technology has become and, will continue to be, a very important contributor to the success of businesses in the 1980s. Historically, however, the management of technology has been overlooked during the corporate strategic planning process.
Companies have placed substantial emphasis on such familiar business functions as marketing, finance, and sales, but have continued to disregard the contribution of the firm's technological capabilities to marketing/product development and, more importantly, to the overall success of the organization.
Still, renewing management's commitment to technology, and monitoring the firm's technology management process, can produce significant benefits in the form of increased profitability and efficiency.
Monitoring the technology management process, requires techniques such as Product Life Cycle Analysis and Product Matrix Analysis (used to evaluate market/product strategies) to be tailored and utilized by technology managers on a continuous basis.
Document Type
Restricted Thesis
Recommended Citation
Johnson, John W., "Initiating Technological Management Strategies to Support Marketing/Product Development" (1985). All Theses, Dissertations, and Capstone Projects. 613.
https://griffinshare.fontbonne.edu/all-etds/613
Restricted
Available to Fontbonne users only. Please log in with your id + password.
If you are the author of this work and would like to make it openly accessible to all, please click the button above.
Rights Statement
