Year of Award
Master of Business Administration (MBA)
College of Business & Professional Studies
exports, world, trade, licensing, geographical
All human beings developed and function in an environment which is for the most part culturally determined. Technically speaking, group-related learned perceptions, attitudes, values, beliefs and disbelief plus code of behavior which one identify are what constitute culture.
Current business developments and projected long term trend indicate that internationalization and diversification of business is inevitable in the face of growing world interdependence. As interactions increased in the multi-cultural setting environment, businesses are bound to be affected because culture exerts its invisible presence in the operations of all business organization. Thus, doing business on a global scale is far more complex than domestic operations due to different economic, legal, political, cultural and sociological environment.
In this thesis, the focus is on explaining the effects and the cultural aspect of culture in the international business environment as they relate to management. Therefore, understanding other culture is a vast endeavour that must be undertake if foreign operations is to succeed.
Cheng, Paul T. H., "A Study of Multi-Cultural Effects on the Conduct of International Business" (1990). All Theses, Dissertations, and Capstone Projects. 449.
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